I am a 25-year-old social media professional with 7 years of experience in social media marketing. I have specialized in many avenues including the music industry, health and fitness, and sports. Using my phone and camera as my greatest tools, I work hard to create engaging content that keeps up to date with hot trends in the social world. I specialize in storytelling and showing the personality behind the team or brand I am working with to capture the moments that make the audience feel they are right there too. 

I currently work as the Social Content Specialist for Learfield at University of Connecticut Athletics with a specialization in sponsored media and content production. My primary role is to capture, create, organize, and share digital content across Athletics social media platforms (@uconnhuskies) and individual team accounts. I work the closest with the UConn Women’s Basketball (@uconnwbb) team to assist in gameday content creation and team social coverage on TikTok.

With the rise of NIL, I have a key role in collaborating with brands on campaigns with our athletes to be distributed on the athletic’s pages, athlete’s pages, and brand’s pages.

In addition to content creation, I hold a role in producing short form and longform docuseries content for the UConn+ platform.

Email: madisen.mortensen@learfield.com